How important is web page content? The content is less important then backlinks. It ain't what you know. It is who you know and or who you pay for a link.
Some people say Google frowns on paying for links. Buying ads in the Yellow pages and other directories that provide web site links is buying yourself backlinks.
Like keywords and meta tags, content can play a role. It has been said in the keywords section that as of the last update listed at the bottom of this web page, content is not king.
Content and keywords used to be king of the hill. But that does not mean you should neglect content. Content may not be all that important to search engines like Google today, but to your customers it is everything.
Content and other key factors in SERP comes and goes. So building in common sense standardized SEO web design factors is good practice. Then when the popularity fashion switches back to content, you pages will be in good shape.
Doing the middle of the road of practical title, meta tags, keyword content from head to toe on each page is the best practice.y
Last modified: February 10 2008 10:30:20.
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