SEO Anatomy of a SERP

Pictures can tell a thousand stories.
Check out Idowebs.com/checklinks. At Checklinks you get many services. Backlink from the Checklinks directory. January 2008
lawn mowing Bothell Washington
Google SERP search result snap shots.
1 100 SERP for "Lawn Mowing Bothell Washington"
lawn mowing Bothell Washington Google SERP

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Top of page results for keyword search of "lawn mowing Bothell Washington".
NOTES:
This SERP snap shot shows Allpages.com a directory on top.
Prior SERP for "lawn mowing Bothell Washington" displayed A Bothell garden business has been on top.
Tom's Lawn Mowing Adwords ad shows up in the red box on the top right. Summary:
Over the years instead of the keywords lawn mowing Bothell Washington coming up top like they used to like in an alphabetical glossary or catalog, other factors have come into play, backlinks. Also the Adwords ads took several weeks to show up in searches performed by IDOWEBS.com. Adwords is a another topic but both natural SERP and Adwords appear to be affected by the IP connection location(s).
1.a 100 SERP for "Lawn Mowing Bothell Washington"

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Same search several days later.
Notes:
Tom's Lawn mowing has moved up the SERP a bit buried under the business listing space hog.
This is a 100 SERP for "Lawn Mowing Bothell Washington".
Bothelllawncare.com is not found at the top or on the 100 SERP.
Allpages directory is still at the top of the page.
Tom's Lawn Mowing does not show up in the Google Local business listings at all.
Tom's Lawn Mowing Adwords ad does show up on the first SERP.
Pictures 1 and 1.a point to the fact that SERPS are NEVER or almost NEVER the same at any given time or for any given keywords or IP address connectivity.
2 100 SERP for "Lawn Mowing Bothell WA"
100 SERP for: lawn mowing bothell wa

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NOTES:
This is a 100 SERP for "Lawn Mowing Bothell WA".
A Bothel Lawn business is top SERP sporting another title bar.
"Lawn Mowing Bothell WA" does not show up in the top SERP.
Citysearch featuring a welding company is SERP number two.

2.a 10 SERP for "Lawn Mowing Bothell WA"
10 SERP for: lawn mowing bothell wa

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NOTES:
This is a 10 SERP for "Lawn Mowing Bothell WA".
Unlike the 100 SERP Tom's Lawn Mowing moves up closer to the Google Local Business listings.
Tom's Lawn Mowing Adwords ad shows up under advertisers from outside Bothell Washington area.
The 100 and 10 SERP for "Lawn Mowing Bothell WA" are different in that the welding shop is not in the 10 SERP and the City of Bothell is. Did not know the city offers lawn mowing services.
3 100 SERP for a lawn business.

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NOTES:
This is a 100 SERP featuring another lawn business.
The SERP demonstrates backlinks creating popularity over keywords and content.
Purchasing backlinks from the right places can be a good thing.
Last modified: February 10 2008 10:38:49.
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SEO Anatomy of a SERPent Contents

Anatomy Introduction

What's a SERPent?

Local Business listings

Pictures tell a ...

Cache or NOT cache?

Services vs hard goods.

Web Page Content

Innies and Outies.

Add URL schemes

Is Google Bombing the answer?