Services vs hard goods.
Verbs nouns SEO web design search engine optimization SERP issues.

For example, I mow lawns. Google can not tell the difference between verbs and nouns. This causes service providers that do things like cleaning, mowing to have to compete with be categorized with nouns, hard goods. People that do cleaning are not cleaners like Ajax or Comet Cleanser hard good products. People that do lawn mowing are not lawn mowers. Consequently the so called natural search results and local business listings at Google are unbalanced. Service providers end up having to compete with hard good giants like sears or -mart for SERP.

Business service providers need to think about paying for links in Yellow and other directories in order to get any page rank over hard goods.